Project Description
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Stupore
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Course: Laboratorio di Design degli Interni (Section I1)
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Academic Year: 2019/2020
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Professors: Alessandro Villa, David Hirsch
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Tutors: Alessandra Litta Buttè, Mario Abruzzese
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Partner: Esselunga
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Students: Valentina Dal Brun, Bianca Bussa, Valentina Ostacoli, Valentina Tosi
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Stupore is a project that stimulates the taste for research, so that customers aren’t passive buyers, but active experts of their shopping. The reality of Gianni Rodari, the project’s inspirer, lights up of beauty the eyes of those who join it, so this supermarket lights up of amazement the eyes of those who enter. The project provides knowledge to the client through cultural stimulus, which give freedom to choose how to do the shopping. It is designed as a research path in which each department is characterized by an educational part: the fruit and vegetables for seasonal food, the unpackaged products for an attention to packaging, different heights’ gondolas for products with lower and higher consumption, the gastronomy counter with open kitchen to show the process behind the products. Finally, the lounge bar makes the client protagonist through the creation of an individual quote to give a new suggestion between culinary and emotional worlds to the customer.
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