Project Description
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HEDO
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Course: Laboratorio di Design degli Interni (Section I1)
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Academic Year: 2019/2020
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Professors: Alessandro Villa, David Hirsch
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Tutors: Alessandra Litta Buttè, Mario Abruzzese
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Partner: Esselunga
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Students: Berardinucci Elisa, Fedrigo Annalisa, Secchi Elena
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HEDO is inspired by the hedonistic sustainability represented by the danish architect Bjarke Ingels, a mentality that sees sustainability as an opportunity and not a downgrading of your lifestyle. Our project stems from the will of letting the client have a 360° experience, addressing the consumer to a 100% conscious purchase and assisting in the discovery of our products’ manufacturing processes. The experience we want to create has the goal of influencing our clients’ habits, by raising awareness on environmental issues, boosting km 0 cultivations and increasing the production of sustainable energy. Here’s why the store will only offer monobrand products, selected based on their environmental impact, guaranteeing the specific selling of 100% biological seasonal goods. HEDO aims to be the neighborhood’s landmark on both energetic point of view, offering itself as energy generator and distributor, and on a social and educational point of view. Changing our habits we can change our future.
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