Project Description
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Hybreat
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Course: Laboratorio di Design degli Interni (Section I1)
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Academic Year: 2019/2020
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Professors: Alessandro Villa, David Hirsch
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Tutors: Alessandra Litta Buttè, Mario Abruzzese
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Partner: Esselunga
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Students: Gulia Guglielmi, Maria Nardi, Laura Zani
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Hybreat is a new supermarket format. Our goal was to trasform a passageway into a place to stay, a hybrid space where experiences are multiplied thanks to the interlacing of various functions. Hybreat hosts an organic vegetable roof garden, an expired products sale area, “air factories” (indoor air recyling system) and a 2.0 deli hosting a non-conventional cuisine. The study and reading area which presents itself as the first distinguishing element that welcomes consumers, consists of cubes connected to the large staircase leading to the green roof. The decision to combine many functions comes from the idea that today it always seems not to have enough time, so we wanted to create a place that would allow customers to have what is needed at hand through a close integration of activities and thanks to multifunctional hybrid furniture and innovative means of payment like “just walk out technology” similar to Amazon Go style.
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