Laboratory abstract

The Workshop offers the opportunity to activate a transversal observation lens, between the natural and artificial dimension of contemporary and future reality, to generate a NEW TAXONOMY of contemporary design. The balance or unbalance between NATURE & ARTIFICE becomes an interpretative key to identify the prefigurative actions of the spatial design, in an ethical and sustainable vision. The condition of the continuous need for transformation, adaptation and metamorphosis of contemporary living and environmental systems arises as a central question.

Camparino place identity_Campari Italia2021-10-18T19:35:12+00:00

Project Description

Camparino place identity_Campari Italia

Course: Interdisciplinary Workshop_Nature&Artifice

Academic Year: 2020/2021

Professors: Giovanna Piccinno, Elisa Cattaneo, Emanuele Coccia

Tutors: Alice Zingales, Erze Dinarama, Daniele Mazzinghi

Partners: Andrea Branzi, Bruno Zamborlin, Lorenzo Palmeri, Matteo Ghidoni_Salottobuono, Quiet Ensemble, Francesco Micheli, Campari Italia, Vincenzo Napolano e Stavros Katsanevas

Students: Rama Al-Masri, Annunziata Albano, Ottavia Calì, Marika Galluzzi, Roberta Monterisi

A renewed identity of Camparino, the harmonious union of past and future, expanding its characteristics – iconicity, heritage, technological innovation, sustainability – in a totally different context, far from its roots, from the beating heart of Milan, from the monument in which it was born and evolved, far, therefore, from structural and physical constraints. The visuals represent a visionary and exported image of the modern aperitif, a different imaginary dimension that creates a new habitat for a possible future scenario.

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