Laboratory abstract

The change in the significance of goods is a process that, ever since the end of the Industrial Revolution, has triggered far-reaching changes in society as the term has lost any meaning in relation to its purely functional character and increasingly come to represent symbolic and cultural contents. Idea Store investigates future retail spaces as complex places combining many aspects that go beyond the spatial and functional to include the physical, social, cultural, and economic. Spaces for Goods are experimental and experiential, merging with public spaces, cultural and leisure spaces: spaces integrating a multitude of spatial and functional aspects in a complex network, crossed by systems of physical, social, cultural and economic. The Idea Store is a metaphorical realm where products are becoming a system of values, expressions of how we live and imagine our lives, indicators of social and political choices and actions on the world, both activator and facilitator. Students of the Design School of Polimi have designed a spatial device and social media/web campaign to support 4 international charities.

CHOOSE(SELF)LOVE2021-10-18T14:56:23+00:00

Project Description

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CHOOSE(SELF)LOVE

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Course: Interdisciplinary Workshop_Ideastore

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Academic Year: 2020/2021

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Professors: Francesca Murialdo

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Tutors: /

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Partners: /

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Students: Agnese de Angelis, Alessia Francesca, Serena Gargioni, Francesco De Filpo, Malab Abuobaida, Mohamed Ahmedalneel

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Our idea stemmed from the fact that we noticed how Choose Love mostly allows users to donate physical goods but not experiences, and how we wanted both the giver and the receiver to experience the same feeling in order to connect more deeply to the cause (on the donor end). Creating a collaboration with Lush and Bloody Good Period allowed us to merge and amplify these charities’ values, while also creating a new line of products extremely coherent with the already existing ones. With the slogan “Choose Self Love” we wanted to bring the attention to the emerging topic of self-care as an act of self-love, which as a consequence allows us to better take care of others Starting from the new line of products we wanted to sell, we created three different price categories of different Lush products: a single bath bomb, a bundle of Lush products (a gift box) and a gift card. Each category corresponds to a different donation on the Bloody Good Period end: a box of pads/tampons to refugees in need, a two months supply of menstrual products, sessions of emotional/educational support on period issues by an expert. The whole idea behind the last donation was again the chance to by an experience for yourself or for one of your friends, through a gift card, and knowing that you are donating another pleasant experience on the other end. Our selling space will be a wooden structure shaped like a deconstructed pad, divided into three curves of different lengths. There are 67 wooden boards in total, 30 for each long piece, 7 for the short one. Shelves consist in some of the wooden boards being able to rotate and get fixed at 180 by wooden legs attached to them; they are placed at four different heights and can either rotate on the inside, on the outside or both, thanks to a center pin. The structure itself can easily be placed in narrow places by lifting only the inside wooden boards. The idea of the experience is carried out throughout the whole structure, by placing an infographics section at the beginning, displaying the stories and the donations that can be made through the purchase of one of the items in the shop. Then moving forward there is the products part, and then the cashier at the end, with a monitor displaying how many products of the three different categories have been donated that day. When a new item is purchased, the costumer can immediately see the donations counter going up, according to the product category they have bought.

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