Laboratory abstract

The change in the significance of goods is a process that, ever since the end of the Industrial Revolution, has triggered far-reaching changes in society as the term has lost any meaning in relation to its purely functional character and increasingly come to represent symbolic and cultural contents. Idea Store investigates future retail spaces as complex places combining many aspects that go beyond the spatial and functional to include the physical, social, cultural, and economic. Spaces for Goods are experimental and experiential, merging with public spaces, cultural and leisure spaces: spaces integrating a multitude of spatial and functional aspects in a complex network, crossed by systems of physical, social, cultural and economic. The Idea Store is a metaphorical realm where products are becoming a system of values, expressions of how we live and imagine our lives, indicators of social and political choices and actions on the world, both activator and facilitator. Students of the Design School of Polimi have designed a spatial device and social media/web campaign to support 4 international charities.

Bittersweet2021-10-18T14:51:40+00:00

Project Description

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Bittersweet

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Course: Interdisciplinary Workshop_Ideastore

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Academic Year: 2020/2021

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Professors: Francesca Murialdo

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Tutors: /

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Partners: /

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Students: Simone Restifo, Anna Giulia Campiotti, Alessia Stifano, Andrea Ignazio Russo, Kunhao Zhai

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Bittersweet is a fictional project in association with EMERGENCY aimed at raising funds by making customers aware of the conditions of those they are helping. It is a temporary shop that sells fortune cookies containing information about the places where the association operates. The contrast between the sweetness of the cookie and the message in the inside makes the experience bittersweet. The furnishing device of our temporary shop is inspired by the camps of Emergency, it’s a simple and practical tubular structure. There is an area where the packages of cookies are displayed on the stretchers, in another area there are four boxes each containing a type of biscuit. The third area is where you can compose your own packet of cookies with the help of the cashier and then pay. These fortune cookies hide a message about what happens in the places where EMERGENCY works. There’s a contrast between the sweetness of the cookie and the message in the inside, it makes the experience bittersweet. By purchasing them, you become aware of what is happening there and you donate money to help achieve these goals. Bittersweet is about a common good, simple food that can be of interest for people with different ages and different backgrounds. Aiming to involve people who are not usually interested in charity.

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