Laboratory abstract

Fluid dynamics of spaces online and offline: how virtual space affects real space today. If in some areas, such as in the field of retail, the relationship between online and offline, between physical and virtual space, has reached a high level of maturity passing from a multichannel to an omnichannel approach, in other contexts today we begin to investigate the effects of an increasingly important offer of virtual spaces in the design of collective interiors. The Covid-19 emergency has in fact accelerated an already ongoing process, highlighting how some activities related to the world of work, hospitality, sport, culture and education can be carried out in virtual form, consequently changing the physical spaces designed to contain these functions. The course aims to explore new formats of spaces for the community rethought through the integration between the different communication channels to create a fluid experience between real and virtual space. Students will be asked to design a collective physical space considering how the use of virtual solutions can change the needs of end users in relation to the off-line environment

Continuum – Ex Istituto Marchiondi2021-10-16T13:04:18+00:00

Project Description

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Continuum – Ex Istituto Marchiondi

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Course: Contest Design Studio

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Academic Year: 2020/2021

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Professors: Giulia Gerosa, Antonella Dedini, Barbara Del Curto, Massimo Reccanello

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Tutors: Francesco Cagliani, Giulia Lassandro, Alessandro Scotti

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Partners: /

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Students: Elisabetta Comini, Alessia Gardoni, Letizia Melano, Maddalena Flavia Trojsi

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The Marchiondi Institute in Baggio has been redeveloped thanks to the Continuum project, a cultural center that aims to become a reference point for the inhabitants of the neighborhood and for the citizens of Milan. Architecture, as an instrument of knowledge accessible to all, becomes the central theme of each space, enhancing the memory of the place and of Vittoriano Viganò’s Design approach. The building thus becomes container and content, an integral part of the user experience inside. Exhibition spaces, research areas and laboratories dedicated to craftsmanship and Design are intertwined with places dedicated to meeting and promoting culture. The intent is to create a “trama” that reconnects the Institute to the neighborhood and urban fabric of the city of Milan. The concept is translated on a physical level with the addition of a layer that runs through all the rooms respecting the original configuration of the building, guiding users and creating a sense of spatial continuity. The virtual layer is added to the physical layer which allows the development of innovative services and allows an effective use of space. The virtual dimension becomes a useful filter for users to create their own personalized and immersive narrative path.

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