Project Description
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Overlapping Cloud
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Course: Contest Design Studio (Section I2)
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Academic Year: 2019/2020
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Professors: Barbara Camocini, Francesca Foglieni, Michele Zini, Marco Bencivenga
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Tutors: Gea Sasso, Melania Vicentini, Carola Zulato
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Partners: Intertecnica
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Students: Jakupi Fleta, Mirashi Gilserena, Peng Shan, Zhou Yaxian
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The aim of the project is to contribute to enhancing the image of personal trainers, through the creation of promotional videos. The space is inspired by the concept of “black box theater”, a type of theater based on the flexibility of the stage and characterized by dark colors. Starting from the idea of the box as a form, micro-environments are generated for work, meeting or any other activity, focused on activity-based settings. On the ground floor, after the reception area, there is an area dedicated to video editors who work together with personal trainers for the development of the videos. Upstairs, the shooting action takes place, characterized by the technical equipment for recording and the settings as a support for the video crew. The “black” materials and colors, with different textures, are strongly linked to the starting concept.
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