Project Description
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The melting season
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Course: Interdisciplinary Workshop_The Prelude. Concept Store & Windows: towards a new urban brand interface
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Academic Year: 2020/2021
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Professors: Ico Migliore
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Tutors: Rossella Forioli, Giorgia Bonaventura
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Partners: GIADA Spa
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Students: Francesca Barberi, Vittoria Cipriani, Letizia Gallo, Alessia Pagano
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Giada, a contemporary nymph aware of environmental issues. The project is based on three fundamental concepts: water. its metamorphosis and the idea of a nymph. The water, in fact, through its state passes unravels its characteristics of strength, fluidity and purity in line with the values of the brand. The attention of the user is already captured from the outside, from the contact with the city: the shop windows are hidden and revealed in a continuous game of steam, fog and shadows able to attract and intrigue. Inside, an immersive atmosphere involves the observer on the theme of sustainability, femininity and elegance of the clothes on display.
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