Project Description
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Fattoamano
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Course: Interdisciplinary Workshop_The Prelude. Concept Store & Windows: towards a new urban brand interface
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Academic Year: 2020/2021
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Professors: Ico Migliore
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Tutors: Rossella Forioli, Giorgia Bonaventura
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Partners: GIADA Spa
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Students: Valentina Dal Brun, Elisa Morandi, Valentina Ostacoli, Diego Valle
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Gesture is the theme chosen to address the redesign of the concept store of Giada. In particular, the gesture of the wise hand which, starting from the collection and processing of the raw material, leads to the realization of the finished dress. This gesture is brought back to a sustainable one, which takes care of the other, through a caress or a gesture of love. These themes are naturally linked to the essence of the Jade Lady, elegant and feminine, dressed with light, sinuous and timeless shapes. We have included these features in the store design: there are many threads made with the raw materials of the garments and with which the customer must interact, to get in touch with the finished product and with that world of gesture related to it. The showcase is a preview of the interior experience, with interactive panels that are activated as the user passes and that again evoke the “good and beautiful” gesture scenario that is also taken up by some projections on the interior floor.
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