Project Description
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Camparino place identity_Campari Italia
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Course: Interdisciplinary Workshop_Nature&Artifice
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Academic Year: 2020/2021
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Professors: Giovanna Piccinno, Elisa Cattaneo, Emanuele Coccia
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Tutors: Alice Zingales, Erze Dinarama, Daniele Mazzinghi
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Partners: Andrea Branzi, Bruno Zamborlin, Lorenzo Palmeri, Matteo Ghidoni_Salottobuono, Quiet Ensemble, Francesco Micheli, Campari Italia, Vincenzo Napolano e Stavros Katsanevas
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Students: Rama Al-Masri, Annunziata Albano, Ottavia Calì, Marika Galluzzi, Roberta Monterisi
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A renewed identity of Camparino, the harmonious union of past and future, expanding its characteristics – iconicity, heritage, technological innovation, sustainability – in a totally different context, far from its roots, from the beating heart of Milan, from the monument in which it was born and evolved, far, therefore, from structural and physical constraints. The visuals represent a visionary and exported image of the modern aperitif, a different imaginary dimension that creates a new habitat for a possible future scenario.
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