Project Description
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Bonsha Hostel
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Course: Laboratorio di Metaprogetto (Section I1)
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Academic Year: 2019/2020
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Professors: Luisa Collina, Laura Galluzzo
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Tutors: Ambra Borin, Gea Sasso
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Students: Huang Danilo, Luo Chenmin, Melchior Edoardo, Zani Laura
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The BonSha Hotel project has been thought as a requalification of a building under construction in Bovisa area, in Milan. Even before we begun thinking of the project itself, we led a social analysis to point out needs and requests of people on a random spot-check around the city. After we gathered all this informations, we created some “personas”, consisting of five different subjects, each one distinguished by a unique set of values but common needs. We were assigned a specific Brand to study as a starting point for the creation of our model: MUJI. An exquisitely Japanese atmosphere, in which the keyword is “essentiality”. Finely handcrafted wood, translucent plastic and high quality paper. Drawing after drawing, a well-defined main concept, on which we based our work, begun to make its way through our minds: very few elements, clean and neat. We tried to convey this message with the vision, showing the user that most of the furniture, objects and materials in a room are often unnecessary. By mutual agreement, we decided to recreate a comfortable place that might add something interesting to the Milan’s existing heritage. We also tried to follow as much as we could MUJI’s intrinsic characteristics of a general high quality and to declinate as we need; functional for users with different requests but the same request: relax. Bonsha in a place that can provide a perfect accommodation and a meditation area that gives you the possibility to take care of bonsai: what more could you want?
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