Project Description
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THE OTHER FACE of hospitality
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Course: Laboratorio di Metaprogetto (Section I1)
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Academic Year: 2019/2020
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Professors: Luisa Collina, Laura Galluzzo
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Tutors: Ambra Borin, Gea Sasso
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Students: Berardinucci Elisa, Pozzoli Eliana, Russo MariaStella, Zanghi Sofia
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For the realisation of our project we first carried out a phase of analysis and research, inve- stigating the theme of hospitality both in the city of Milan and on a regional and national level. We went deeper in our research through the analysis of case studies and the guided tour of four different accommodation facilities in Milan. We then defined an ideal target and, subsequently, to the assignment of the brand, The North Face, and its analysis, we reached a more accurate definition of the project. This initial stage provided us with interesting ideas and was fundamental for the following inspirational research, which lead to the delineation of three trends, characterised by spe- cific features that responded to our project idea. The results of these processes were then summarised in the development of a scenario and consequently of a vision. Through every stage of progress we tried to maintain a defined central idea, in order to reflect the key values in all the different components of our project.
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