Project Description
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Immerse in future – finite resources, infinite possibilities
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Course: Laboratorio di Sintesi Finale (Section I2)
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Academic Year: 2018/2019
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Professors: Silvia Piardi, Michele Ottomanelli, Alessandro Villa
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Tutors: Mario Abruzzese, Sebastiano Ercoli, Federico Maggiulli
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Students: Michele Corna, Veronika Merlin, Baoshan Xue
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The project, entirely dedicated to the product line with plastic recovered from the oceans made by Adidas in collaboration with Parley, is configured in a floating parallelepiped with a side cut, with a strong reference to the company’s iconic three stripes. “Immerse in Future” wants to make the public aware of a delicate and complicated topic through the use of augmented reality as a means of information, entertainment and a real shopping experience. Inside, the environment is dark and evocative, lit almost exclusively by large panels surmounting circular structures, such as micro-capsules, and in which evocative images are projected that refer once more to the aquatic world. All the internal shopping experience is conveyed through augmented reality, a real propeller that allows the product to be personalized in all its purchase stages. If at the entrance of the store the feeling is that of a dip in the water, towards the end one has the perception of returning to the surface, the light increases and the sounds become sharper. The protagonist of the project is a metaphor, which invites us to reflect on our past and present (dark) condition and hopes for the future (light), a future that we are starting to build today with greater awareness and with the desire to be an active part of change.
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