Laboratory abstract

The laboratory has pursued the regeneration of commercial spaces through a methodological approach that involves the integration of space design and service design. These spaces, visible and accessible to the public, host an aggregation of functions - Service Hub - aimed at reinforcing the identity of the neighborhood by enhancing existing activities and experimenting updating factors that embrace urban development trends, contributing to the common good and guaranteeing the common good its economic sustainability. The laboratory has also organized a competition for the development of new concepts for commercial interiors aimed at communicating the commitment of the Adidas brand in the field of sustainability issues.

Green Up2020-01-16T22:44:51+00:00

Project Description

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Green Up

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Course: Laboratorio di Sintesi Finale (Section I1)

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Academic Year: 2018/2019

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ProfessorsBarbara Camocini, Andrea Manfredi, Francesca Foglieni, Michele Zini

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Tutors: Giuseppe Carmosino, Francesca Marina, Andrea Sodero

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Students: Paolo Calgaro, Elena Cheroni, Elena Correnti, Chiara Storti

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Green Up is a project that comes from the idea of ​​self-sustainability and self-production. It consists of an “urban hub” containing a mix of innovative functions and ideally located in Via Paolo Sarpi, in Milan. With the aim of achieving the person’s psychophysical well-being, it offers the possibility of growing plants, treating them and catching them. A first horizontal band hosts a double-height structure for indoor cultivation characterized by particular violet UV lights. These plants will then be used to create energizing herbal teas, with the aim of supporting the customer before and after training. A raised platform hosts courses in Antigravity Yoga, Kravfit and Piloxing, physical activities that follow the trends of the moment and Adidas, perfect for training the body and the mind. The growth is therefore both of the individual customer and of what he cultivates. A sense of well-being develops due to the cultivation, physical activity and consumption of healthy drinks chosen from a specific list or created personally with the help of the staff. These can be conveniently consumed in a special relaxation area.

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