Laboratory abstract

The typology, layout and organization of the SUPERMARKET present an extraordinary uniformity to the eyes of common people. A closer look reveals that there is, on the contrary, a variety of formats with substantial differences, especially in terms of strategy and service. Today, even the most traditional formats are opening up to signiLcant changes that affect the entire retail sector and urge new studies of the effects they had and that they are having on the evolution of this type of stores. The course proposes a "design oriented" reading of these trends in relation to a highly competitive sector that is facing the pressure of new shopping options and greater sensitivity for the environment and health (to name a few: reduction of plastics in the packaging, transparency and traceability of food production, rising of bio and eco-sustainability products).

La Esse di Corso Italia2021-10-16T18:59:10+00:00

Project Description

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La Esse di Corso Italia

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Course: Laboratorio di Design degli Interni (Section I1)

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Academic Year: 2020/2021

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Professors: Alessandro Villa, David Hirsch

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Tutors: Alessandra Litta Buttè, Alice Dian

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Partners: Esselunga

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Students: Amadori Ruben, Mulè Valeria, Tanieli Sofia, Simone Laura

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Our project is divided into several fronts: the first is to transform the classic supermarket into a place to live; the second to make it fully relate to the surrounding environment; the third is the creation of different moments within the same environment. Given these assumptions, the concept is based on transparency and fluidity: we built the environment on soft shapes and closely related to the flows of people and their behaviors.

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