Project Description
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Progetto di Retail Design per Esselunga
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Course: Laboratorio di Design degli Interni (Section I1)
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Academic Year: 2020/2021
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Professors: Alessandro Villa, David Hirsch
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Tutors: Alessandra Litta Buttè, Alice Dian
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Partners: Esselunga
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Students: Batori Gianmarco, Fatone Elena, Marino Rebecca, Sardella Lorenzo
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The project consists in an interior restyling of the supermarket designed to convey Esselunga’s values through spatial and technological innovations. The project is based on three pillar concepts: • Grocerant, a hybrid between restaurant and grocery store; • Information, declined through interactive touch screens that provide products’ data to customers; • Smart shop, thanks to an effective wayfinding and a quick path emphasized by the illumination system. Moreover, three additional services were added: a takaway area independent from the main store, a Temporary Shop with rotating brands every two months and Lockers, moved on the outside to become a microarchitecture and to solve the external visibility problem.
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