Project Description
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MotiClub
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Course: Laboratorio di Design degli Interni (Section I1)
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Academic Year: 2018/2019
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Professors: Alessandro Villa, Silvia Girardi
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Tutors: Alessandra Litta Buttè, Mario Abruzzese
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Partners: Polimi Sport, Politecnico di Milano
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Students: Viola Carnelli, Gemma Muscatello, Eleonora Stucchi
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MotiClub is a multi-purpose space where Politecnico students can both study, meet and do different physical activities. To encourage even the laziest people to be more sporty our design concept is inspired by the behavioral mechanism of reward (no pain – no gain), a natural hedonistic circuit that stimulates, through the promise of a “reward”, to face the physical effort with greater motivation: the more guests do their best and reach good results the more they are rewarded with prizes. Prizes are both material – like gadgets or monthly bonus – or special – like free access to chilling zones. The upper floor, designed as an immersive gym, is dedicated to “pain”, while the lower floors are intended for rewarding activities (bar-shop, relaxation area, sauna). To create a space with a balanced design most of the Moticlub furniture are modular and the essential module is an orange 25×25 cm box: by adding and piling many boxes together we generate many different and unique design objects.
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