Project Description
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Raw Tech
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Course: Laboratorio di Sintesi Finale (Section I1)
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Academic Year: 2018/2019
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Professors: Barbara Camocini, Andrea Manfredi, Francesca Foglieni, Michele Zini
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Tutors: Giuseppe Carmosino, Francesca Marina, Andrea Sodero
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Students: Anna Corbetta, Anna Vavassori, Manuel Venturini
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A hub where technology becomes an instrument of growth, a means to create community, experiment, play and experience sport in a new way. In a shipyard imagery, where everything is still in transformation, technology is a means to reach new realities and transport users to new worlds and experiences. RAW TECH is more than just a space: it is a shop, a playground, a healthy bar, but above all it is a place that brings people together. The scenario inside the hub sees the mixing of hi-tech elements and typical elements of the construction site: augmented reality viewers, digital dressing rooms and sensors capable of detecting the movements inserted in a contrasting space, with scaffolding, plywood plates, exposed concrete and scaffolding. The setting is reminiscent of the shipbuilding world so as to be connected to the adidas’ RAW identity, and it is also inherent in the fact that the hub does not have its definitive configuration, but changes function throughout the day. The heart of the hub is the virtual play area: a space where you can play team games designed to promote both a healthy lifestyle and aggregation through physical activity. Here during the day the clients of the hub can practice tennis, basketball, football, baseball and volleyball, while in the evening they can watch screenings of sporting events.
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